The Perfect Can-didate
The job market's crazy. Your future boss gets hundreds of applications, and AI filters mean many of them become invisible out the gate. So it's important to stand out and be noticed.
Enter, The Perfect Can-didate. A bold way to get your name on the tip of your future boss' tongue.
We teamed up with Young Henrys Brewery in their mission to *serve the people* creating a way for job hunters to make their resumé extra tasty and unignorable.
How? By turning beers into an application and putting their CV, cover letter and portfolio on Young Henrys beer, delivering it to the desk of their future boss.
Job seekers visited the Perfect Can-didate portal and answered a few questions before our ai powered assistant created their custom application.
Each bespoke can featured a specific piece of info ranging from experience to a cover letter before they were then delivered direct to the desk of their future boss.
Then we got the word out with punchy social comms
And we even created contextual beer coasters just in case job hunters were having a cheeky lunchtime 'inspiration session'.
