Young Henrys Brewery x Seek
The Perfect CANdidate
The job market's crazy. Your future boss gets hundreds of applications, and AI filters mean many of them become invisible out the gate. So it's important to stand out and be noticed.
Enter, The Perfect CANdidate. A bold way to get your name on the tip of your future boss' tongue.
So we got Seek to help Young Henrys Brewery in their mission to *serve the people* by creating a way for job hunters to make their resumé extra tasty and unignorable by turning beers into an application.
Job seekers visited the Perfect CANdidate portal and our AI powered assistant created their custom application: putting their CVs, cover letters and portfolios on Young Henrys beer.
Each can featured a specific piece of info ranging from experience to a cover letter, before being delivered to the desk of their future boss.
Then we got the word out with punchy social comms
And we even created contextual beer coasters just in case job hunters were having a cheeky lunchtime 'inspiration session'.
