Mitre 10

To boost downloads for the new Mitre 10 Trade App, we launched the platform, For True Tradies that speaks to Aussie tradies in their language. Then to promote it, we hit tradies where they are: TikTok

Tradie Nickname Generator

Tradies aged 18-35 love TikTok. Almost as much as they love giving their workmates nicknames. So we created a TikTok filter that tradies use to give their mates on site the nickname they deserve.

And while you may think the nicknames were random, we created algorithms to ensure every true tradie got one of the 150+ insightful nicknames that's right for them by asking users two questions - ensuring electricians get sparkie-appropriate names, pub-lovers get pub appropriate names and so on.