Mitre 10 Tradie Nickname Generator

Tradies aged 18-35 love TikTok. Almost as much as they love giving their workmates nicknames. So off the back of our ‘For True Tradies’ platform, we created a TikTok filter that tradies use to give their mates on site the nickname they deserve.

And while you may think the nicknames were random, we used various algorithms to ensure every true tradie got one of the 150+ insightful nicknames that's right for them by asking users two questions: ‘What’s your trade?’ and ‘What are you famous for on site?’.

This means electricians get sparkie-appropriate names, pub-lovers get pub appropriate names and so on.