Mitre 10
To boost downloads for the new Mitre 10 Trade App, we launched the platform For True Tradies that speaks to Australian trades people in their language. Then to promote it, we hit tradies where they are: TikTok
Tradie Nickname Generator
Tradies love giving their workmates nicknames. So we created a TikTok filter that tradies use to give their mates on site the nickname they deserve.
No nickname was random, as we designed it to ensure every true tradie got one of the 150+ insightful nicknames that's right for them. So electricians got sparkie names, pub-lovers get pub-lover names and so on.
NRL Try or No Try
The 2025 NRL season saw Mitre 10 sponsor the TRY or NO TRY screen. So we made a few silent boards that looked pretty nice on TV and built enough suspense that I saw a guy in a pub fumble his pint across a table.
Coincidence? Perhaps, but I’m taking credit for it.
Here are the TRY screens.