Mitre 10 Tradie Nickname Generator

Nobody in Australia loves giving their workmates nicknames more, than our friends in the trade. So off the back of our ‘For True Tradies’ platform, we created a TikTok filter that tradies use to give their mates on site the nickname they deserve.

And while you may think the nicknames were random, we actually used various questions and machine learning algorithms to ensure each user gets one of the 120+ insightful nicknames that’s right for them.

This means electricians get sparkie-appropriate names, pub-lovers get pub appropriate names and so on.