Violet Crumble Choc Tops

Real Snack Reviews

Choc Top Ice Creams, once Australia’s most beloved cinema snack, were bringing back their iconic Violet Crumble flavour to Australian cinemas and wanted an OOH campaign to mark the occasion.

Given that Choc Tops were as much a part of the Aussie cinema experience as the films themselves, we decided to remind Australians of their cinema heritage by taking real reviews from real films that could just as easily have been reviews for the Violet Crumble Choc Top.