Mitre 10 retail
With a vast array of products, promos, and key selling periods, Mitre 10 needed a retail platform to bring a much-needed layer of consistency to their retail comms across all channels.
Enter Talking Tools. A flexible, funny and efficient way to do retail, where the products literally sell themselves.
We were responsible for making monthly TVCs, socials and radio spots that moved products. And we made loads of them, so here are a few that hopefully make you giggle and perhaps jiggle.
All the hard hitting, tool talking TVCs we made
Barbie Proactive
Remember the Barbie Movie? How could you not, you saw it 10 times. Anyway, when Barbie was coming out in June 2024, we decided to pitch Mitre 10 an opportunity to jump on the Barbie (Dreamcar) bandwagon. Since Mitre 10 were the Other Hardware Store, we decided to remind Aussie of the other Barbie they love. The one exclusively sold at Mitre 10.
So we showed up in the same places as the actual Barbie promotional materials in the real and digital world.
NRL Try or No Try
The 2025 NRL season saw Mitre 10 sponsor the TRY or NO TRY screen. So we made a few silent boards that looked pretty nice on TV and built enough suspense that I saw a guy in a pub fumble his pint across a table.
Coincidence? Perhaps, but I’m taking credit for it.
Here are the TRY screens.
The Best Black Friday Deals Come From Out of the Blue
Black Friday is one of the most anticipated sale periods of the year - and also the most cluttered. So how could Mitre 10 stand out in a sea of sameness? By hitting people with a deal when they least suspect it.
Out of the blue.
So we created a radio and social campaign where we surprised people by putting Mitre 10 in situations that were seemingly out of nowhere. .
