Mitre 10 Hardware Store
Always On Retail
With a vast array of products, promos, and key selling periods, Mitre 10 needed a retail platform to bring a much-needed layer of consistency to their retail comms across all channels.
Enter Talking Tools.
A flexible, funny and adaptable way to do retail, where the products literally sell themselves.
Handling volume, we made products memorable, build to sell and to scale - evident through significant sales uplift during campaign periods.
TVC supercut
Adaption to cultural moments
Barbie Proactive
Remember the Barbie Movie? How could you not, you saw it 10 times. Anyway, when Barbie was coming out in June 2024, we pitched Mitre 10 an opportunity to jump on the Barbie (Dreamcar) bandwagon. Since Mitre 10 were the Other Hardware Store, we decided to remind Aussie of the other Barbie they love. The classic Aussie bbq, the Weber - exclusively sold at Mitre 10.
So we showed up where the Barbie promotional materials were in the real and digital world.
And when people searched for a leaked version before the premiere, they got our misdirect of a beautiful couple BBQing for the exact length of time as the real film.
