SkyBus Footy Finals

Every September thousands of footy fans make the yearly pilgrimage to Melbourne (the spiritual home of footy), descending upon Melbourne’s Tullamarine Airport from all around Australia.

And with over 50% of visitors winging travel into the city, we were tasked to become the unofficial footy finals transport-of-choice and capture the attention of interstate footy lovers with in-airport tactical OOH.

The result was a suite of tactical OOH spots featuring lines and designs that footy fans would understand.