Violet Crumble Choc Tops

Choc Tops were releasing a new Violet Crumble flavour exclusively to Australian cinemas and wanted an OOH campaign to mark the launch.

Given that they’re as much of an iconic cinema staple as many of the films themselves, we decided to take real film reviews from real films, that could just as easily be reviews for the new Violet Crumble Choc Tops.