Mondelēz

Grenade Supply Drop

Grenade Bars were landing in Australia, but few Aussies knew them. So we were tasked to make sure they landed with a bang. Right into the heart of Melbourne via a chopper (that’s right, I have a chopper guy).

Enter the Grenade Supply Drop. We had giant orange crates packed with protein bars dropped into Melbourne’s Federation Square, turning a real-life stunt into a social-first campaign. Working with popular Aussie influencer Adelle Petropoulos, we created a storyline designed to build intrigue and get people down to Federation Square to witness the drop for themselves.

The result? Almost 15 million social views, a heap of organic and UGC content, and thousands of protein bars in the hands of Melburnians.