Mitre 10 Trade

With a modest budget, Mitre 10 Trade wanted a new platform for their Trade arm of the business that spoke solely to tradies and other trades professionals.

So along came For True Tradies, an integrated platform that speaks to tradies in an authentic way (with Mitre 10’s loveable maverick humour) and features insightful tradie-truths that anyone on a job site know to be true.

We launched with a stock footage BVOD film before jumping into social and radio - ensuring we caught tradies where they were.