Australian Pork
Make Christmas Crackle
Australian Pork needed a campaign to get pork considered as the Christmas Day roast. To highlight the incredible crackle of the pork, we decided to focus on the classic Aussie Christmas lunch in a way only Australian Pork could.
We used our Pork character, Ramon Jamon, to sell the irresistibly golden, crunchy, juicy, puffy and delicious pork roast with crackling. Because ultimately, no other roast makes Christmas crackle like Australian Pork.
12 Days of Christmas - 30”
Lyrics: On the twelfth day of Christmas, I got my family:
Twelve pigs in blankets,
Eleven pulled pork sliders,
Ten loin steaks grilling,
Nine bellies roasting,
Eight skewers sizzling,
Seven hams a-glazing,
Six juicy pork snags,
Five tasty ribs,
Four bacon strips,
Three pork pies,
Two slow cooked chops,
And a pork roast with crackling!