AWARD SCHOOL 2022
AWARD School is a globally recognised 12 week intensive course for aspiring creatives - those interested in an incredible career in creativity.
Client: Windex
Media: Outdoor/poster
Prop: Windex is for the cleanest glass
Solution: Turn the page into a glass door (preferably an OOH execution) that nobody can see coming
Client: carsales.com.au
Media: Print campaign
Prop: There’s a used car for every driver
Solution: Show that carsales.com.au gives drivers their perfect car faster than their competitors, using online icons.
Client: IKEA Buyback Service
Media: TVC
Prop: Give used furniture a second life
Solution: Old IKEA furniture has more value than we give it credit for, often hiding in plain sight.
Client: Heaps Normal Quiet XPA
Media: Radio
Prop: Beer without the consequences
Solution: Sometimes it’s not the alcohol that breeds bad consequences.
Client: Nicorette
Media: Social
Prop: Nicorette helps you break your habit
Solution: Give smokers a place where they can not only have a sympathetic ear in a world where smokers don’t get much sympathy, but also a place to track their progress and break barriers in their quitting journey using Messenger functionality.
Client: Tourism New Zealand
Media: PR
Prop: Winter is different in New Zealand
Solution: A blood testing kit that gives a personalised NZ winter itinerary and discounts based off of the levels of adrenaline in your blood.
Client: Squarespace
Media: Digital
Prop: Don’t just dream it, build a website
Solution: Squarespace listens to your meeting and produces AI generated website options for your business in real time.
Client: HCF Pet Insurance
Media: Direct Response
Prop: Pets are part of the family, too
Solution: Get the government to recognise your pets as true parts of your family, through a national petition.
Client: Taronga Zoo
Media: Integrated campaign
Prop: Every ticket to Taronga Zoo helps animals in the wild
Solution: Taronga Zoo is the place where money goes 100% to the animals, so let’s get their input and put the zoo in their ownership.
Brief: Commercial creativity
Task: Create a business that helps relieves financial pressures that Australian’s experience.
Solution: Avoid tax laws by donating your whole salary directly to a bank/church tax-free, then spending ‘it’ through a bank/church gift card with the exact amount you donated.